This is my story

Growing up between cultures taught me to translate—not just languages, but complexity into clarity.

My Mission is Simple

Business is changing fast. I empower leaders to make confident decisions through research they can trust.

AI is transforming industries. Arab economies are opening their doors. And in the middle of it all is noise, worry, and confusion. I’ve made it my job to cut through that. I dive deep into international and regional reports—only from the most credible sources—to deliver clear, actionable insights. What sets my work apart is not just the data, but the cultural awareness and analytical rigor behind it. So you can move fast—without guessing. What fuels me isn’t just accuracy. It’s that moment when someone’s eyes light up in a lecture—when they get it.

That’s what this is about: turning confusion into clarity, and insight into motion.

I was born in the Middle East—but by the time I turned five, I was growing up in England, speaking different languages at home, befriending different people outside. And on top of that, my parents came from opposite ends of the cultural, linguistic, and even political spectrum.

One of the first things I noticed was how faith shaped daily life, not because of personality, but beliefs. That realization opened a door for me. I started paying attention to how Hindus, Jews, and others lived. I wasn’t confused by the differences—I was drawn to them. I found myself helping others communicate better with Brits, and vice versa. I was the only kid in my school whos best friends weren’t from his tribe. And I valued it.

Ramadan was one of my favorite times. Every night, a different group would cook. Pakistanis, Turks, Arabs, Bosnians, converts—each had their own way of doing things, how their food tasted, and how they decorated the dish. I noticed the small differences in how they prayed, how they spoke, how they broke their fast.

It all taught me something: culture runs deep, and if you don’t pay attention, you’ll miss what matters.

Where It Started
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Between Cultures and Worlds

Maybe because of the diversity I was raised in, I knew there was more to people’s stories than the words they used to tell them. And, eventually, that built trust.

People—sometimes even people who didn’t like me much—came to me when they needed to talk because they could share things they wouldn’t tell others. I tried to see the subtext and say what needed to be said. I tried to hear deeper than the words, because buried inside were patterns that mattered.

Those are still the foundations of my work today and perhaps the things that really helped me later in life win research awards in Medical Physiology, and get into data analytics to check assumptions and expose blind spots.

I didn’t stay in data long. Research kept pulling me back. But the tools stayed with me—and they still shape the way I work today.

From Research to Real-World Strategy
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Learning to
Listen

I’ll be honest, what pulled me into business was that businessmen were more successful in reaching their goals than anyone else! Unlike in academia, you can’t fake success in business. If your advice is off, the market will tell you. Fast.

And a few experiences showed that businessmen really value clear thinking. I could take everything I’d learned—research, critical thinking, pattern recognition, cultural awareness—and use it to make real change, drive real decisions, make real money?! I pursued a second master’s—this time in business to acquire the structure I need to work more effectively with decision-makers doing business with the Gulf, where the change is fast, the opportunities are big, and the context matters.

If something needs explaining, I’ll make it make sense. That’s always been my role—and now, it’s my work. Today, I’m known for research. I help clients spot what others miss, ask the right questions, and make decisions they can stand behind. I use credible sources, ask the hard questions, and deliver insights that are both culturally informed and practically useful. I don’t promise certainty—but I do bring clarity.

If you need someone who can help you see what others miss, that’s where I come in.

<h2 style="font-size: 2.77778rem; font-style: normal; color: black; margin: 0;"> What I Do
Now
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<span style="font-size: 2.2rem; font-style: italic; color: black;"> Advise You,
That's What 😁